Friday, January 25, 2008

New Obama Ad: "Need"

Days Until Bush Leaves Office = 361

Barack Obama has put up a new ad in Connecticut. The 30-second spot, titled "Need," features Obama speaking throughout the ad, both directly to the camera and in voice-over. The ad's focus, following the recent trend from both the Obama and Clinton campaigns, is on the economy.

Here's the script:

Obama: “I’m Barack Obama, and I approved this message.”

Obama: “This administration has further divided Wall Street from Main Street. You got C.E.O.’s who are making more in 10 minutes than ordinary workers are making in a year.

“The bedrock, the foundation of our economy, is our workers. And the middle class have been treading water or worse. My plan says: ‘Let’s return some balance to our tax code. Close these corporate loopholes the lobbyists put in, and let’s make sure that tax breaks are given to people who really need it.’ ”

And here's the video:

There's a PowerPoint-ish feel to this ad, which may indicate that the Obama campaign is using it to try to reinforce its message their candidate offers solid policy thinking, and not just stirring rhetoric. This is not home ground for Obama, and ads like this, running in Connecticut, may signal the near-term direction of his ad message in larger markets like New York City, California, and his native Illinois. In any event, making the case that Obama is the candidate of solutions, and not just "hope," while undoubtedly the right direction for the campaign to take, also clearly indicates that it is playing defense at the moment, attempting to counter Hillary Clinton's recent success in setting the policy agenda.


desmoinesdem said...

Obama has as much support on Wall Street as Clinton does.

Where was Obama when the Democratic-controlled Congress failed to close a key loophole benefiting Wall Street money managers last October?

I don't recall him leading the charge on that issue or denouncing the cave-in to the industry lobbyists.

Anonymous said...

If the average worker mentioned by Obama is making $30,000, and some CEOs (plural) are making that much in 10 minutes, then the pay of those CEOs works out to be $374,400,000 each.

Make the point, Barack, but don't give us numbers like those. It's just not a supportable assertion.

Every year there are a very few CEO's who, usually by virtue of cashing in lots of stock options, get up above $100 million. I think we could find an instance or two of individual CEOs getting $300 million or more --- but that is VERY unusual and usually a one-time blip.

Politics Blogs - Blog Top Sites