Tuesday, April 8, 2008

Clinton Taps Evan Bayh for First Indiana Ad

Days Until Bush Leaves Office = 286

Hillary Clinton has launched her first TV ad in Indiana. Titled "Steel," the 30-second spot features Hoosier favorite son and U.S. Senator Evan Bayh speaking directly to the camera about Clinton's leadership qualities.

Indiana, which holds its primary on May 6, has been seeing Obama on the airwaves since the debut of the Illinois senator's "For Decades" ad on March 28. Both ads stress economic and trade fairness themes, with Obama's ad carrying the extra message urging Indiana voters to register before the state's April 7 deadline.

Here's the script for Clinton's new ad:

BAYH: "America faces challenging times. We need a leader who'll fight for good jobs, change trade deals like NAFTA, cut taxes for middle-class families. Someone who's ready to be commander in chief from day one. That leader? Hillary Clinton.

"I've known Hillary for twenty years. She's got a spine of steel. She'll fight for our jobs, our troops, and the America we love. Strong. Seasoned. She'll always stand up for us."

CLINTON: "I'm Hillary Clinton and I approved this message."

And here's the video:

Anyone looking for a quick shift in message following Mark Penn's departure as Clinton's chief campaign strategist won't see it in this ad. The spot continues the "strength and experience" theme, long a favorite of Penn's, even as other senior campaign officials have urged greater emphasis on Hillary Clinton's human side.

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